The New Word-of-Mouth

Why the Best Branded Merchandise Becomes Part of Someone’s Routine

Sun, 04 Jan 2026 15:42:07 GMT

Branded apparel and everyday items work best when they feel like part of real life, not marketing campaigns

For years, promotional products were treated like one time impressions. Hand it out, hope it gets noticed, move on.

But the way people interact with brands has changed. Attention is fragmented. Trust is earned slowly. And the items that actually work are the ones that don’t feel promotional at all.

The most effective branded merchandise today is not designed for events. It is designed for everyday life.

When something fits naturally into a person’s routine, it stops being advertising and starts becoming familiar. Familiarity is what builds brand recall without effort.

Think about the items you reach for without thinking. The mug you use every morning. The shirt you throw on for errands. The hoodie you grab when the temperature drops.

Those items live close to the person. They are part of rhythm, not novelty.

That is where branded merchandise does its best work.

A well designed piece of apparel or a thoughtfully chosen everyday item does not need a logo screaming for attention. It needs to feel right to use or wear. When it does, the brand attached to it benefits quietly and consistently.

This is where many promotional strategies miss the mark. The focus often stays on visibility instead of longevity.

A product that gets used once and forgotten delivers a short spike of attention. A product that gets used weekly delivers months or years of exposure, often to more people than the original recipient.

There is also a trust signal at play. When a company puts care into the items they give out, it communicates something deeper than marketing. It says we thought about this. We respect your space. We understand how you live.

That matters more now than ever.

Branded merchandise works best when it aligns with identity rather than obligation. People wear or use things that feel like them. When a brand fits into that identity, it earns a place without asking for one.

This is especially important for internal branding and employee engagement. Apparel and gear that employees actually enjoy using builds pride naturally. It strengthens connection without forcing culture.

The same applies to customers. When a branded item feels personal instead of promotional, it becomes something they keep around. Over time, that familiarity builds recognition and trust in ways ads cannot replicate.

At DigitalHula, we have seen the shift firsthand. The most successful projects are not the loudest or flashiest. They are the ones that feel considered. The ones designed to live beyond the campaign.

The question is no longer how many impressions a product creates on day one.

The better question is whether it still belongs in someone’s life six months later.

That is where real brand value is built.

Why your business needs promotional products

Fri, 10 Feb 2023 13:01:00 GMT

Are you looking for ways to make your business stand out from the competition?

Promotional products can be a great way to help your business gain visibility and brand recognition. Whether you’re a small business with limited resources, or a larger enterprise with a sizable budget, promotional products can have a powerful impact on your marketing success.

Here are five reasons why your business needs promotional products.

1. Reach a Wider Audience:

Promotional products allow you to reach a wider audience than traditional forms of advertising. By distributing items such as pens, mugs, and t-shirts, you can put your logo and message in front of potential customers who may not have seen your other marketing efforts.

2. Increase Brand Awareness:

Promotional products are a powerful tool for increasing brand awareness. By distributing items that are useful and attractive, you can ensure that your logo and message will be seen by a wide range of people.

3. Build Relationships:

Promotional products can be a great way to build relationships with your customers. By giving away useful items, you can show your appreciation for their business, and encourage them to remain loyal to your brand.

4. Cost-Effective:

Promotional products are one of the most cost-effective forms of advertising. Unlike traditional forms of advertising, such as radio and television ads, promotional items can be distributed for a fraction of the cost.

5. Long-Term Results:

Promotional products can generate long-term results. Unlike traditional forms of advertising, which are often forgotten after a short time, promotional items can have an impact that lasts for months or even years.

Promotional products can be an effective and affordable way to increase your brand’s visibility and reach a wider audience. From pens and mugs to t-shirts and keychains, there are a variety of items that can help you spread your message and build relationships with your customers.

From pens to wearable items, promotional products come in all forms — including apparel like Day Job Flex shirts that people actually wear , not just stash in drawers.

With the right promotional products, you can ensure that your business stands out from the competition and has a lasting impact.

The post Why your business needs promotional products appeared first on Digital Hula Promotions .

5 Ways Promotional Products Help Your Business - Digital Hula Marketing

Wed, 08 Feb 2023 19:55:42 GMT

Learn how promotional items can bring in new customers and keep existing ones.

Promotional products are an excellent marketing tool for your company to increase brand awareness , create a sense of community, and generate goodwill among existing customers or potential ones.

Here are five ways that promotional products make a big difference in how your business is seen by your current and potential customers.

1) Promotional items differentiate your brand.

One of the best ways to increase awareness of your business is by integrating custom promotional products into your marketing strategy. Custom Promotional products are an effective way to distinguish yourself from competitors and make sure that people remember you more distinctly than your competitors.

This is especially true if your promo items are high-quality name-brand items that people really want.

Make your company stand out from the competition

A memorable promotional product also makes it easier for people to picture themselves using your product, too. Thus, a promo item that is deeply associated with your company may be better received by consumers than a conventional marketing tactic such as a poster or billboard.

If you’re looking for an example of how everyday branded apparel can build familiarity and brand affinity beyond traditional promo items, our lifestyle apparel brand Day Job Flex shows how simple, well-designed tees can become part of daily routines.

2) Custom promotional products build a sense of community.

Promotional products offer the opportunity to create a sense of community around your brand among existing customers or potential ones. This could be an ideal way for your business to connect with people in the local area.

Custom items, especially ones that are unique or handmade, can build a stronger connection between your brand and consumers because of the personable feel they have.

Word-of-mouth advertising

They can also be used to generate word-of-mouth marketing by having satisfied customers distribute them among their friends and family members. If the product is well-made, it could potentially become a cherished item that will remind them of your company whenever they see it.

A promotional product study discovered that 89 percent of people can recall the advertiser of a promotional product they received.

3) Promotional giveaways show appreciation and gratitude.

Promos offer you a great opportunity to show the people in your life that you appreciate them. Getting a gift of any kind is always special and meaningful, but promotional items that were created specifically for someone (or some business) give the added sense that they were specially selected and not just bought off the shelf.

Think of the last time you received a gift.

4) Promos show support for your company's cause.

Promotional products can also be used to show support for your business's cause or charity. Promotional products that are imprinted with your logo, brand name, website URL, or special message can help to spread awareness of an important issue.

For instance, if you run a business that aims to provide clean drinking water for countries in Africa, you could use them to raise money for your company's cause.

Build your team

Friends, family, and loyal customers often desire items like hats or hooded sweatshirts to represent their association with you. This is especially true if have a strong bond with the local community through charity, sports , or event sponsorship.

5) Quality swag extends the life of your marketing efforts.

Promotional products are an excellent choice to maximize your marketing efforts. Unlike cheap free giveaways, these items can be used for years before they need to be discarded. A quality custom imprinted product will last much longer than other giveaway items like key-chains or novelty toys. Here are a few examples:

Hats
Bags
Lunch coolers

Hats

Logo hats are classic promotional items that are useful to have for any business.

Hats can be imprinted with your brand logo, website, or slogan so people who wear them will be reminded of your company always.

They also come in lots of styles, including baseball caps and beanies, so you can find the perfect one for your target audience. Studies show that on average clients will keep a promotional hat for a year.

Promotional Bags

Bags are another classic item that is often used by companies of all sizes.

You can use them to get your name out there in public places, trade shows, and other venues and events where people walk around with their belongings.

People who have to carry groceries or other products will also find them very useful for carrying things around.

Lunch coolers

These are the perfect promotional product for companies whose employees bring their lunch from home. Employees are guaranteed to love these and they make fantastic a swag item for golf event sponsorships.

If you provide products to other businesses, such as food products or cleaning supplies, lunch coolers could be a great promotional item for you as well.

These items will be used by people outside of the office every day and displayed prominently. This makes it very likely for others to see them and find out about your brand.

One way brands exemplify this idea is through thoughtfully designed apparel like our everyday wearable brand Day Job Flex — gear people actually want to wear, extending your brand beyond the event or giveaway.

Bonus: More considerations for custom promotional products

Personalized promotional products are that you can get them in virtually any size, shape, color, or imprint method. For this reason, they are perfect for businesses of all sizes and target audiences. They also allow you to get very creative with your logos and designs.

Eco friendly

Caring for the environment is one of the latest trends that people around the world can get behind. Many products today promote zero impact or reduced carbon footprint methods of printing, production, or sourcing.

These types of promos send a message that you care as well. The idea to save the planet's resources is not just a growing trend, but a good idea that benefits us all.

Promos leave a lasting impression

Consumers are also likely to use quality items regularly as well which makes them great conversation starters. Coffee mugs are one example typically used every day. An umbrella is another good example that people remember because of its usefulness. By simply having your logo or company name on these gifts, you increase brand awareness exponentially.

The best part is that this kind of marketing doesn’t require much effort either because consumers can do most of the work by themselves; why not take advantage?

Customer Retention

Promotional products can also be used as effective customer retention tools by giving them away on special occasions such as birthdays or anniversaries. It’s important to remember that loyal customers tend to spend more money over time compared with new ones; why not reward them for their business?

Even if promotional materials do not result in immediate sales, there may be a chance that consumers will come back and buy again at some point down the road! So reach out today and begin creating relationships by offering your personalized promo items.

Budget-friendly

A marketing campaign using pens can be run for less than the cost of putting flyers on cars and lead to better success. Think sticky notes, small toys, and other ideas that don't require a large budget.

Local suppliers can also reduce prices by eliminating shipping costs and providing other services.

Summary

Promotional products can be a great way to increase awareness of your company, create a lasting impression with customers, clients, employees, and potential new hires, add some personality to your brand image and provide an opportunity for customer retention.

Event promotions are an attractive way to stand out in your industry.

With the right type of promotional product in hand, you can do all these things!

What types of promo items have you received before that left a good or bad impression on you? Let us know or comment on our Facebook page.

Three reasons branded pens are a smart marketing tool

Thu, 02 Feb 2023 23:09:48 GMT

Offering promotional pens is a cost-effective way to boost brand awareness, create loyalty, build customer recognition and increase sales.

Branded pens are a great giveaway for businesses. Pens are useful and it's likely that the person receiving the pen will use it or see it often enough that they will remember who gave them the gift.

Businesses should take advantage of this opportunity to give out branded pens to their customers, clients, and vendors because they're inexpensive giveaways that can make a big impact on your brand awareness.

1. Pens are a low-cost marketing tool.

They are inexpensive, making them a reasonable choice when you're looking for an easy and effective promotional product that wont hurt your bottom line. If your marketing budget is more flexible or you are looking for a gift giving idea, consider purchasing higher quality pens engraved with your company's name.

Pens are something nearly everyone uses every day, so they're guaranteed to get plenty of exposure for your business.

Before you begin searching for a pen, know what kind of goal you're trying to accomplish with them. For example, if you want to use branded pens as giveaways at your next conference, then you should be sure to order a large enough quantity that you don't run out mid-show.

2. Customized pens advertise your logo and contact information.

Another reason why branded pens are a good marketing tool is that they can include your logo and contact information. You should be sure to let the person receiving the pen know what your company does and how they can get in touch with you.

Your logo printed on a high quality pen says that your business cares about doing things right.

Branded pens help customers and potential clients remember who you are, even if it has been a long time since they last heard from you.

3. People use pens every day, so it's an easy way to get your message out there.

Pens are versatile tools that can be used by customers to take notes, mark items in catalogs or books, sign forms. It's a good idea to a bunch readily available for clients. This way if anyone needs to sign something important or take notes during a meeting, you'll be able to give them one to use and take with them which brings us to a bonus reason branded pens are a good marketing tool:

Pens have the ability to travel from person to person, spreading your message far and wide.

Offering promotional pens is a cost-effective way to boost brand awareness, create loyalty, build customer recognition and increase sales.

If you're a business owner looking for an inexpensive giveaway that will make a big impact, branded pens may be just what you need. They have the ability to show your customers and clients how much you care about them while also giving them something they'll use every day.

It's likely that they'll see it often enough or keep it on their desk in plain sight so they will always remember where it came from!

We would love to help you find the perfect branded pen for your business. Contact us today and we'll be happy to work with you on finding a solution that will best suit your needs.

Digital Hula Recognized as a Top 10 Reputation Management Agency

Thu, 10 Feb 2022 20:58:17 GMT

Chantilly, Virginia - 10 February 2022 - Digital Hula Marketing has been named one of the top 10 reputation management companies by Design Rush.

The company offers services including social media marketing, search engine optimization (SEO), promotional products, and online reputation management.

Run by an experienced team, their goal is to help businesses build trust and credibility through effective digital marketing strategies. With over 20 years in the advertising and marketing industry, they have helped organizations from around the world improve their results with proven strategies that work.

“I'm excited to be recognized for our reputation management work. Online reviews have never been more critical to businesses. It doesn't matter how good your work is if the world does not know, and reviews let the world know”, said Kalani Matthews, Owner at Digital Hula Marketing.

Digital Hula Marketing was started by Kalani Matthews with the belief that everyone deserves great digital marketing. They strive to provide their clients with service that is easy to understand, ethical, and effective.

Their team is committed to helping businesses reach their goals through positive online influence.

Why Google is the most important factor for your sales

Tue, 01 Feb 2022 21:26:33 GMT

Google search ranking is everything

As more and more of our lives are spent in a virtual, online forum, the need to harness the power of search is essential.

You don’t need numbers to know that the world has moved online, but I’ll give you a few. (Source: broadband search.net.) Let’s start globally and work our way to you.

Of the nearly 8 billion people on the planet, almost 5 billion enjoy internet access and self-report to using it frequentl

“At any given time, 84% of Americans are shopping for something”

The numbers in the west are significantly higher, 90% of North America, and 87% of Europe are connected (we were actually surprised by the percentage of people that weren’t online). Another important fact is that most of these users are connecting via their telephones.

In fact, 2017 was the first year that mobile access to the internet surpassed computer access with just over 50% of traffic and has remained as high ever since.

If your company has a website, that means most of the world is your potential target, and most of these targets are on the move at any given time. Engaging just a small fraction of a fraction of this potential audience would translate into success that most small businesses would have a difficult time imagining.

The number of websites in the world is fluid and changes every second, but as of January 2021, the number of sites was almost 1.2 billion (Source: siteefy.com). So how does that fraction of a fraction even know you exist?

The short answer is Google.

Google accounts for almost 88% of regular online searches and more than 93% of mobile searches. When the world goes looking for something, they use Google to find it. Now consider this: “At any given time, 84% of Americans are shopping for something,” and “97% of consumers go online to find a local business or local services.” (Source: Google).

Translation, your customers are on Google and looking for you. It’s your job to make it as easy as possible to find you.

If you need help getting found, call, email or contact us here .

Does my business need a Facebook page?

Fri, 31 Dec 2021 02:38:40 GMT

Facebook should be one of the tools you employ in gaining and keeping business.

If Google rules the search engine universe, Facebook leads the way for social networks. In 2021 Facebook has more than 2.7 billion users (Source: broadbandserarch.net), and that doesn’t even include the other Facebook properties: WhatsApp (2.1 billion users), Messenger (1.3 billion users), Instagram (1.16 billion users).

“Facebook has over 2.7 billion users.”

Due to the nature of its content, Facebook might not seem like the right place to do business, but the sheer number of users–active, engaged, daily users–are a reality that cannot easily be ignored.

You might ask yourself why your high school friends or Aunt Martha would care about your company’s offerings. Maybe they would, maybe they wouldn’t. But what about their friends, or the friends of their friends? That is the power inherent to platforms like Facebook; it’s what puts the “social” in social network. The 500 friends in your “friend-verse” quickly grows into hundreds of thousands after just two or three degrees of separation.

“There are over 200 million small businesses already on the platform.”

Facebook is a versatile tool for businesses of any size because it offers both free advertising opportunities as well as paid options that have been optimized with better targeting capabilities than competing social media sites. For example, Twitter only allows you access to hashtags in targeting audiences based on popular topics within tweets (not who they follow).

T his versatility means Facebook can be used by big companies looking simply for exposure by using boosted posts, and at the same time by small business owners who are primarily interested in local, targeted ads.

So, Facebook is not just for socializing. It clearly has value that can be used to promote your business interests. As with any other customer interaction a little preparation can go a long way. Facebook is an effective and inexpensive way to gain new customers, interact with existing customers, and manage your company’s reputation, but it can also lead to trouble if you breach its common standards of etiquette.

Most of these standards are common sense, but we’ve put together a list to help you get the most out of your Facebook interactions (and keep yourself out of trouble).

Top 10 dos and don’ts for using Facebook with your business:

Be professional and courteous. Treat every interaction like you would offline. Ask yourself, “how would I speak to this person if we were meeting face to face?”

Use the appropriate language for your audience. Stick to your brand identity and avoid slang or inappropriate word choices that you wouldn’t normally use (e.g., profanity).

Use a professional profile picture. For many people this will be your first visual impression. It’s worth the effort to try to make a good one.

Include a link to your website. A good place to do this is in the blog in the "About" section of your profile. Make yourself easy to find and easier to contact.

Don't post too often. Once per day is enough. Too many posts can dilute your core message and create unnecessary noise.

Don't overshare personal information. This is especially true on your dedicated business page but remember if it’s online anyone can find it.

Keep posts relevant to your business. Stick to your products, services, or industry news. Don’t post about politics or other unrelated topics. People can have strong opinions, and there’s no point in giving people a reason not to do business with you.

Respond promptly to comments. Reply to messages from customers as soon as you get them. This is just common courtesy, and it goes a long way. Engaging with your customers in a positive way will ultimately lead to good customer relations.

Avoid spamming. Don’t make promotional posts or links to your business page on other people's timelines. Nobody likes to get spammed. And once you are known to be a spammer, it becomes almost impossible to change this perception.

Don't use Facebook as a one-stop shop for customer service. Use it to promote your business and interact with customers on social media channels. Facebook is a good way to start a conversation. It should not BE the conversation.

Facebook Isn’t Just for Socializing. There are over 200 million small businesses already on the platform, you should be too.

The new Word-of-Mouth

Sun, 04 Apr 2021 17:43:13 GMT

Introducing the new Digital Hula blog

Introducing the new Digital Hula blog.

A place where we share tools and strategies that have proven to help businesses increase their bottom line. Tools that you may have heard of, may be using, or want to learn more about.

We will cover topics that discuss website set up, online advertising, raising brand awareness, and where to focus right now to increase revenue in the shortest amount of time, with the least amount of energy.

Search engine optimization (SEO), Google My Business (GMB) integration, social network ads, reputation management, and even blogs such as this one, are all part of a complete internet marketing strategy that we will discuss.

All of the business owners we have worked with rely heavily on word-of-mouth. Hoping that satisfied customers spread the word to anyone they may come into contact with that could use their services.

Today, those customers go on to sites such as Google or Yelp and leave reviews, good or bad, open to the world to see.

Today, your online reviews are the new word-of-mouth.

Online reviews are so critical, that they are the first topic we are covering, so be sure to watch for it.

We hope you find the information we share useful and come back regularly for discussion and business growth. Be sure to like and subscribe, and if you have any questions or would like us to cover a particular topic, please drop us a line .

Raster vs Vector. Which one is better? - Digital Hula Marketing

Fri, 26 Mar 2021 00:29:19 GMT

A comparison of two popular file formats that designers use to create logos and graphics for websites.

I hired a graphic designer to create a new logo for my company. After choosing a design, she asked me what file formats I needed. I plan to use the logo on my website immediately, but I’d also like to include it on business cards, and maybe a few promotional items. What should I tell her?

Short answer? It depends.

A good designer should include versions of your final artwork in various formats. The appropriate format is determined by the ultimate use of the file, e.g., on a website or a business card. I will go over the types of graphic files that you can request, and what formats work best with various artwork treatments.

Raster vs. Vector:

There are two basic types of graphic files that are generated by a computer, rasters and vectors .

Rasterized images are made up of small pixels; the quality of these images is measured in dots per inch (dpi). Generally speaking, the higher the dpi, the better the image.

Examples of rasterized images are:

JPEG
BMP
TIFF
PNG
GIF

Photographs, especially on the web are generally saved as

JPEG
PNG

These both use compression algorithms to reduce file size for quicker loading on the web. Photos on the web are usually 72 dpi, this is high enough to appear “normal” on screen. If you print a photo from the web, however, you will notice a phenomenon called pixelization. At 72 dpi the pixels are large enough, when printed, to see them individually. Higher dpi values (usually 150 or better) are best when printing out a rasterized file.

Often the best choice is a combination of both.

One important thing to remember is that the two-dimensional size of a file, has an inversely proportional relationship to its dpi measurement. For example, if your original file is a 150 dpi JPEG that is 3.5” wide and 2” tall (a standard business card), and you increase the size to 7” by 4”, the new image will only have a dpi measurement of 150. This is no longer good enough for a decent printout. Be very careful, therefore with resizing photos.

Focus on the customer

Mon, 22 Mar 2021 05:41:12 GMT

When you only talk about how great your company is, you sound like everyone else and you lose your chance to make a good first impression.

To improve marketing and increase sales, the first thing I do is audit marketing assets (this includes front-line SOPs with potential and existing customers). Invariably, the result is discovering the widespread use of self-centric talking points, and less-than-ideal customer service. The first is much easier to fix than the second. But good customer service is at the core of marketing success. The best companies at this (Nordstrom, Whole Foods, The Container Store, JetBlue, Zappos.com, etc.) all work behind an unspoken (at least in public) mantra of “Good enough is not enough, because good is the enemy of great.”

Generally speaking, the admonition to inflated talking points is something like this: You talk too much about yourself. Your customers and potential customers don’t care about you. They only care about themselves. When you only talk about how great your company is, you sound like everyone else and you lose your chance to make a good first impression.

I need to amend that slightly. Customers do care about your company (sort of), but only in the specific context of a problem they are experiencing. Any information outside of that context is superfluous. If it doesn’t relate to a specific need, it is unwelcome and unnecessary. Blathering on about a company’s history was boring before, now it’s a conversation killer. And with a seemingly infinite number of choices just a Google search away, anything that kills the conversation kills the business. Stop it. Your mom cares you graduated summa cum laude from Harvard. I don’t. You might have failed out of seventh grade, but if your widget scratches my back correctly, or better yet, makes me feel cool or smart or rich (or whatever else I want to feel) while I’m scratching, then I’m going to use it.

Ambiguous claims of paradigm-shifting solutions, and ad nauseum lists of cryptically named products and services do nothing good. (For the record, I refuse to use the words solution or service in ANYTHING I write unless it’s proprietary and I have to use it as an identifier). This is a billboard world, period. Pith is rewarded. And brevity is the soul of sales (and wit).

This lineage can be traced back to amalgamated reading forms like Readers Digest, but finds its best modern example in the early days of rock music when songs were rarely as much as two minutes long. Then, of course came MTV, where programming was made up of short videos for the shorter attention spans created by pop culture’s demand for immediate gratification. A little more than a decade later, 1994 brought an actual paradigm shift, one that would forever change the relationship between marketers and consumers. You may be familiar with it. It’s called the World Wide Web.

Expectations changed once things took hold, and they will never change back. Consumers expect answers immediately. They expect problems to be solved instantly with a spoken question to Siri, or at worst a typed inquiry into Google.

To use a perfect cliché we are living in a perfect storm of conditions for near-perfect marketing. Most companies fail terribly. We are failing, just not terribly. The “me” mentality of the 70’s has been duly inculcated by anyone with a dollar to spend. The immediacy and empowerment of the Internet has established an unprecedented level of entitlement into the process. Together these phenomena have driven the population to share, accidentally or on purpose, layers of metadata that no one could ever previously touch with focus groups (which I would argue are usually pointless) or surveys (which I would argue are hopelessly biased). People lie when you ask them questions. People can’t lie about what they are doing, and they usually leave behind evidence of what they have done. Measure, calibrate, act. Repeat. Until you get it perfect. Full disclosure: you will never get it perfect.

Five key parts of website rankings

Sun, 21 Mar 2021 21:30:07 GMT

Using a five part approach will improve your site rankings

A solid internet strategy contains these five basic components, closely intertwined and working together, to improve search engine rankings, search engine advertising efficiency, and return on investment for other forms of customer contact.

The five areas of concentration are:

Search engine optimization and marketing (SEO and SEM), public relations (PR), social networking, direct email, and review management. Historically these five areas rank as the marketing strategies with the lowest cost per generated lead. Of course, other strategies (e.g., print, broadcast, collateral, etc.) also have goals beyond the scope of lead generation, but the overall costs are much higher on a lead or campaign basis.

Each area is defined as:

· SEO (search engine optimization)– refers to the group of related strategies used to improve “organic” search results.

· SEM (or pay-per-click) – refers to the group of related strategies used to improve paid search results.

· PR (public relations)– Important communications tool to promote awareness,transparency and credibility. Blogs and press releases build the brand without “selling.”

· Direct Email – same as it is in the direct mail world except with an eye toward the same type of optimizations seen in the above categories.

· Social – Social networks provide opportunities similar to both SEO and SEM with pages that can be set up for customers to visit, and ads targeted for specific calls to action and increase awareness.

· Reputation Management – Review and reputation management is the proactive maintenance and optimization of review sites like Google My Business, Yelp and the Better Business Bureau. This process includes monitoring for negative reviews as well as positive ones to see what people are saying about your business.

All five parts of the integrated strategy work together to improve rankings, presence and credibility, which ultimately manifest in more sales and higher revenues.

The New Word-of-Mouth

Why the Best Branded Merchandise Becomes Part of Someone’s Routine

Branded apparel and everyday items work best when they feel like part of real life, not marketing campaigns

Why your business needs promotional products

Are you looking for ways to make your business stand out from the competition?

1. Reach a Wider Audience:

2. Increase Brand Awareness:

3. Build Relationships:

4. Cost-Effective:

5. Long-Term Results:

5 Ways Promotional Products Help Your Business - Digital Hula Marketing

Learn how promotional items can bring in new customers and keep existing ones.

1) Promotional items differentiate your brand.

Make your company stand out from the competition

2) Custom promotional products build a sense of community.

Word-of-mouth advertising

3) Promotional giveaways show appreciation and gratitude.

4) Promos show support for your company's cause.

Build your team

5) Quality swag extends the life of your marketing efforts.

Hats

Promotional Bags

Lunch coolers

Bonus: More considerations for custom promotional products

Eco friendly

Promos leave a lasting impression

Customer Retention

Budget-friendly

Summary

Three reasons branded pens are a smart marketing tool

Offering promotional pens is a cost-effective way to boost brand awareness, create loyalty, build customer recognition and increase sales.

1. Pens are a low-cost marketing tool.

2. Customized pens advertise your logo and contact information.

3. People use pens every day, so it's an easy way to get your message out there.

Pens have the ability to travel from person to person, spreading your message far and wide.

Digital Hula Recognized as a Top 10 Reputation Management Agency

Why Google is the most important factor for your sales

Google search ranking is everything

“At any given time, 84% of Americans are shopping for something”

Does my business need a Facebook page?

Facebook should be one of the tools you employ in gaining and keeping business.

“Facebook has over 2.7 billion users.”

“There are over 200 million small businesses already on the platform.”

Top 10 dos and don’ts for using Facebook with your business:

The new Word-of-Mouth

Introducing the new Digital Hula blog

Introducing the new Digital Hula blog.

Raster vs Vector. Which one is better? - Digital Hula Marketing

A comparison of two popular file formats that designers use to create logos and graphics for websites.

Often the best choice is a combination of both. ﻿

Focus on the customer

When you only talk about how great your company is, you sound like everyone else and you lose your chance to make a good first impression.

Five key parts of website rankings

Using a five part approach will improve your site rankings

Often the best choice is a combination of both.