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Three reasons branded pens are a smart marketing tool

Patrisha Matthews • Feb 02, 2023

Offering promotional pens is a cost-effective way to boost brand awareness, create loyalty, build customer recognition and increase sales.

Branded pens are a great giveaway for businesses. Pens are useful and it's likely that the person receiving the pen will use it or see it often enough that they will remember who gave them the gift.


Businesses should take advantage of this opportunity to give out branded pens to their customers, clients, and vendors because they're inexpensive giveaways that can make a big impact on your brand awareness.

Writing in a blank journal

1. Pens are a low-cost marketing tool.

They are inexpensive, making them a reasonable choice when you're looking for an easy and effective promotional product that wont hurt your bottom line. If your marketing budget is more flexible or you are looking for a gift giving idea, consider purchasing higher quality pens engraved with your company's name.


Pens are something nearly everyone uses every day, so they're guaranteed to get plenty of exposure for your business.


Before you begin searching for a pen, know what kind of goal you're trying to accomplish with them. For example, if you want to use branded pens as giveaways at your next conference, then you should be sure to order a large enough quantity that you don't run out mid-show.

2. Customized pens advertise your logo and contact information.

Another reason why branded pens are a good marketing tool is that they can include your logo and contact information. You should be sure to let the person receiving the pen know what your company does and how they can get in touch with you.


Your logo printed on a high quality pen says that your business cares about doing things right.


Branded pens help customers and potential clients remember who you are, even if it has been a long time since they last heard from you.

3. People use pens every day, so it's an easy way to get your message out there.


Pens are versatile tools that can be used by customers to take notes, mark items in catalogs or books, sign forms. It's a good idea to a bunch readily available for clients. This way if anyone needs to sign something important or take notes during a meeting, you'll be able to give them one to use and take with them which brings us to a bonus reason branded pens are a good marketing tool:



Pens have the ability to travel from person to person, spreading your message far and wide.


Offering promotional pens is a cost-effective way to boost brand awareness, create loyalty, build customer recognition and increase sales.


If you're a business owner looking for an inexpensive giveaway that will make a big impact, branded pens may be just what you need. They have the ability to show your customers and clients how much you care about them while also giving them something they'll use every day.


It's likely that they'll see it often enough or keep it on their desk in plain sight so they will always remember where it came from!


We would love to help you find the perfect branded pen for your business. Contact us today and we'll be happy to work with you on finding a solution that will best suit your needs.



Patrisha Matthews • Feb 02, 2023

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